Key benefits or features (bullets)
Use 3–5 concise bullets to explain what someone gets or what makes it valuable.
Keep each bullet benefit-driven, not just features (focus on outcome).
Use parallel structure (start each bullet similarly) for readability.
Briefly explain what they’ll receive and what to do next.
Use 3 core values or pillars that differentiate your company.
Under each value, include a brief sentence explaining what it means in practice.
Use imagery or icons to visually support each value.
